Client: MSS Ltd., Hay River
Case study: The client requested a brochure promoting a winter safe & survival kit for motorists. With this overal concept in mind, we came up with the “Winter Safe Run” slogan and we designed a theme that resembles the road signage and the intense contrast, high-visibility elements present on the roads. The fonts match letter cases found on road signs in Europe. The items bleeding off the page reflect continuity and the brief perception of the surroundings when driving.
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